Natura, the Newest P & G Acquisition

They’re at the purchase agreement stage but signs look like they’re pointing toward the sale.  Natura lines include California Natural, Evo and Healthwise.  Proctor and Gamble owns Eukanuba/Iams.  Changes are bound to come.  My immediate concern is quality of ingredients, with a sudden interruption in ease of digestion for dogs and cats on Natura foods.  Natura’s strongest line at this point is Evo, which has been a key rotation food for easing allergic reactions in grain-sensitive dogs and cats.  I’ll watch for updates and keep you posted.

About Kathy Palmer

Loves: animals, her dog Zip, the rocky Maine coast, creative independent small business, good healthy food, spending time getting outside with pals, films set in France.