They’re at the purchase agreement stage but signs look like they’re pointing toward the sale. Natura lines include California Natural, Evo and Healthwise. Proctor and Gamble owns Eukanuba/Iams. Changes are bound to come. My immediate concern is quality of ingredients, with a sudden interruption in ease of digestion for dogs and cats on Natura foods. Natura’s strongest line at this point is Evo, which has been a key rotation food for easing allergic reactions in grain-sensitive dogs and cats. I’ll watch for updates and keep you posted.
Natura, the Newest P & G Acquisition
About Kathy Palmer
Loves: animals, her dog Zip, the rocky Maine coast, creative independent small business, good healthy food, spending time getting outside with pals, films set in France.